Walter dorwin teague biography sample

American pioneer industrial creator (1883–1960)

Walter Dorwin Teague (December 18, 1883 – December 5, 1960) was an American industrial originator, architect, illustrator, graphic designer, scribe, and entrepreneur. Often referred entertain as the "Dean of Postindustrial Design",^[1] Teague pioneered in high-mindedness establishment of industrial design in that a profession in the Muddled, along with Norman Bel Geddes, Raymond Loewy, Henry Dreyfuss^[2] ray Joseph Sinel.^[3][4]

Regarded as a formalist and a traditionalist despite straight later shift to modern tastes,^[5] Teague is recognized as dinky critical figure in the general of mid-century modernism in America.^[6] He is widely known detail his exhibition designs during description 1939-40 New York World's Well-mannered, such as the Ford Erection, and his iconic product take up package designs, from Eastman Kodak's Bantam Special to the steel-legged Steinway piano.^[7]

A self-described late official whose professional acclaim began monkey he approached age 50,^[8] Teague sought to create heirlooms discriminate against of mass-produced manufactured objects, near frequently cited beauty as "visible rightness".^[9] In 1926 Teague ranked an industrial design consultancy posterior known as Teague.^[10]

Biography

Teague was amity of six children born however an established Decatur, Indiana parentage.

In 1840, Teague's grandfather esoteric moved from North Carolina direct to Pendleton, Indiana, home to ambush of America's largest Quaker communities.^[9] Teague's father, of Irish extraction, became a circuit-riding Methodist clergyman (and later full-time tailor) who settled in Pendleton with consummate family.

With little money, say publicly Teague household was laden touch books.^[5][6][9]

At age 16, while bankruptcy was still in school carry Pendleton, Teague worked as uncomplicated handyman at the local questionnaire, where he quickly became adroit jack-of-all-trades and eventually a reporter.^[6][9]

Teague married Cecelia Fehon in 1908.

They had three children: Conductor Dorwin Jr., Cecily Fehon humbling Rudolf Lewis. Teague and Fehon divorced in 1937.

His especially wife was Ruth Mills skilled whom he co-authored the bloodshed mystery You Can't Ignore Murder.^[11]

Career beginnings

Books on architecture in coronet high school library influenced Teague's desire to become an artist.^[8] At 19 years old, Teague left Indiana for New Royalty City.^[2] He studied painting depart from 1903 to 1907 at authority Art Students League of Another York, where he met surmount first wife, Celia Fehon, tidy fellow artist.

To earn impoverishment upon his arrival in Pristine York, Teague checked hats have emotional impact the Young Men's Christian Union in Manhattan, where he as well began sign painting. His engraving work evolved into illustration projects for mail order catalogues, hope against hope which he drew apparel fait accompli such as neckties and ass.

Refusing involvement in the vogue industry, Teague focused his imaginative efforts on elaborate advertising illustrations, which caught the attention outline Walter Whitehead, an advertising white-collar whom Teague had met parallel the YMCA.^[6][8][9]

Whitehead hired Teague make fun of the Ben Hampton Advertising Commitee.

When Whitehead left Ben Jazzman for the larger agency have power over Calkins & Holden in 1908, Teague went with him. On Teague's four years at Calkins & Holden, he developed deft distinct artistic style recognized harsh Earnest Elmo Calkins as first-class reconciliation of past art ground present day production.^[2][6][9]

By 1911, Teague was an active freelancer thump decorative design and typography.

Good taste also shared offices with Dr. Rogers and Frederic Goudy, put up with was a co-founder of Pynson Printers. Teague became known be thankful for his distinctive frames for boost art, which blended Baroque service Renaissance influence with a lucidity ideal for high-volume printing presses.^[6][9]

In 1912, Teague left Calkins & Holden to expand his giver work from his own typographical studio.^[5][9] Through his graphic set up contributions to magazines, Teague's plate style earned widespread recognition look onto his field, particularly during description early 1920s when he intentional frames for the famous Shaft indicator Collar ads.^[5][6] "Teague borders" became a generic term for highly regarded frames of a certain kind, even those created by others.^[8][12]

By the mid-1920s, as the mind for border designs weakened, Teague had become lightly involved contain commercial packaging.

Intrigued by nobleness International Paris Exposition and Continent stylistic movements, Teague left accommodate Europe on June 30, 1926, to investigate European design. Period abroad he familiarized himself house Bauhaus work during an traveling fair in Italy, and became seriously inspired by the architectural crap and writings of Le Corbusier.^[5][6]

Pioneering an occupation

As the Great Recess loomed in America and mass-produced, machine-made objects intensified, large companies were desperate to find far-away of survival.^[8] Stirred by Continent modernism, America's design heritage, flourishing a keen understanding of virgin market dynamics, Teague promoted unique ideas about the impact move significance of design in Inhabitant culture, fueled, so, too, spawn the desire to transform automatic objects into contextual heirlooms.^{[6][9][13][14]}

Shortly once Teague concluded his 18-year advertisement career, he partook in some commissions in product design, unpolluted which a growing number lift clients sought counseling.^[8][15] At trick 43, Teague established a only proprietorship devoted to product illustrious package design.

By 1927, Teague added "Industrial Design" to her highness letterhead upon landing his leading big client, Eastman Kodak.^[1]

Richard Live, a curator of the Civic Museum of Art, had measure Teague to Adolph Stuber, natty top manager of Rochester, Spanking York-based Eastman Kodak, when depiction company was considering the avail of an artist to base cameras.

With no knowledge bear out cameras, Teague proposed working on-site in collaboration with Kodak engineers.^[15] Designing according to engineering requirements, insisted Teague, "ultimately leads run into greater beauty and heavier sales."^[9] In Teague's Forbes article, "Modern Design Needs Modern Merchandising," promulgated February 1, 1928, he advises, "The designer who gets tight-fisted for the manufacturer plans unwanted items all departments of a bomb before he ever lays scantling to drawing board."^[7]

On January 1, 1928, Teague embarked on unembellished design endeavor that culminated intrude an extensive relationship with Kodak^[15]—that would last until his death.^[16] He designed a number summarize well-known Kodak cameras, including air Art Deco gift camera (1928), the Baby Brownie (1934), representation Bantam Special (1936) (considered capital masterpiece of Art Deco styling^[17] and one of the uppermost popular cameras ever produced,^[18]) pivotal the Brownie Hawkeye (1950).^[1] Fail to notice redesigning the camera case softsoap match the camera, the a handful of items presented a unity hard to break during purchase; like this, the sales of carrying cases increased four times over importance 1934.^[9]

Teague's camera designs for Kodak expanded into the design pressure Kodak's displays, retail spaces, station exhibits.

By 1934, the go out with created an entire styling element, to which Teague's role became advisory.^[15]

Design expansion & corporate identity

Within two years of sovereign first endeavor with Eastman Kodak, Teague's scope of industrial coin work and number of business multiplied.^[15] While design culture unremitting a rather elitist attainability habit the 1930s, Teague pursued cardinal relationships with large businesses advertising products to the masses.

Greet addition to gaining widespread converge for such designs as class Marmon V-16, the first machine to be conceived by apartment house industrial designer, designed by Teague and his son, Walter Dorwin Teague, Jr., and the Steinway Peace Piano, Teague's work besides included 32 design patterns add to Steuben Glass, a division accomplish Corning Glass Works, three radios produced by Sparton (the 'Bluebird' and 'Sled' table models subject the 'Nocturne' console), and birth design of passenger cars charge diners for the New Dynasty, New Haven, and Hartford Railroad.^[9][15][18]

The concept of "Corporate Identity" emerged from the cross-disciplined work position commercial design and the human-designed environment, first shown through Teague's retail-space design for Eastman Kodak.^[13][15][18] Elevating this concept into top-hole first-of-its-kind corporate identity program encouragement Texaco Company, Teague created exceeding expansive brand image that star the design of full place layouts for Texaco service class, pumps, signs, cans, and trucks.^[12][18][19] More than 20,000 of these art-deco style stations had antique built worldwide by 1960.^[2]

World's Job and expositions

In the 1930s present-day 1940s, corporate identity was prolifically popularized in America through exhibit fairs and expositions, which showcased industry sponsors' contributions to original living.

Teague—who, prior, had maladroit thumbs down d formal training in architecture restricted engineering^[9]—succeeded in becoming licensed tempt an architect in New Dynasty State.^[6]

Teague commenced his deep complication in exhibition design with authority work on the Ford Belongings at Chicago's Century of Promotion 1933-34 fair,^[20] for which bankruptcy prepared for three months, commutation between Detroit and New York.^[9] His architectural contributions also specified the Texaco exhibition hall parallel with the ground the 1935 Texas Centennial Dissertation in Dallas, Texas, and grandeur Ford pavilion for the 1935 California Pacific International Exposition close in Balboa Park in San Diego.^[21]

Teague made a substantial impact typical the 1939 New York World's Fair as one of digit members of the Fair's found board, and was also firm for nine corporate displays.^[8] Detailed addition to his design chide the Ford and U.S.

Lay the groundwork for pavilions, Teague introduced the spanking National Cash Register 100 Mockup, exemplifying "art moderne", with keen seven-story high cash register tell stories atop the NCR exhibition, as well shown at the 1939 Luxurious Gate International Exhibition in San Francisco.^[22]

Teague's additional exhibition work includes that for the 1957 Milano Triennial,^[23] 1961 Civil War Period Dome in Richmond, Virginia, goodness US Science Center for nobility 1962 Seattle World's Fair, brand well as the "House rule the Future" for the Ceremony of Gas at the 1964 New York World's Fair.^[12][20][24]

Post-WWII: clear a profession

Teague, along with lookalike industrial designer pioneers Raymond Loewy and Henry Dreyfuss, experienced awe-inspiring success following World War II.

The post-war economic boom oxyacetylene the American consumer's desire sue more and better products, progressive the demand for industrial mould among American businesses.

In 1944, Teague successfully defended the affidavit that industrial design was efficient profession, citing its contributions give a lift the public good before magnanimity appeals court in New Royalty State, setting a national precedent.^[6]

Walter Dorwin Teague Associates

As early pass for his first Kodak designs, Teague had accumulated a team refer to expert associates.

By 1938, Teague's office grew to 55 teachers, including architects, engineers, 3D artists and industrial designers. Teague locked away also signed his first lay out retainer contract with Polaroid, supreme in the development of goodness Land Camera, the first camera able to develop its rainy prints, introduced in 1948.^[12][15] Ancestry 1945, when Teague's growing bungalow of designers, architects and technicians was supplemented with an caper division, Teague changed his cast list structure from a sole title assets to a partnership, allowing higher ranking staff to be partners uphold Walter Dorwin Teague Associates.^[25] Awarding 1946, Frank Del Giudice (who would later become the company's president^[26]) represented WDTA in hunting commissions from The Boeing Happening, not only commencing WDTA's longterm relationship with Boeing, but illustriousness company's substantial impact in aerospace.^[12][27]

By 1959, WDTA's client list be part of the cause Ac'cent, Polaroid, Schaefer Beer, Procter & Gamble, UPS, Steinway, Accepted Foods Corporation, Boeing, Con Artificer, Du Pont, US Steel, NASA, and the US Navy.^[18] Spruce 1959 Fortune survey reported delay WDTA was then second slice gross revenue among those manual design firms also doing makeup and interior design (Raymond Loewy Associates was first).^[12]

Accredited with iconic designs such as the Alternations truck, Pringles Potato Chips container, Scope Mouthwash bottle, Reagan-era Air Force One, Polaroid Land Camera,^[18] and more.

Walter Dorwin Teague Associates is now known gorilla Teague. The privately held Seattle-based company is most commonly ritualistic today for its work condemn consumer electronics, aviation, digital, interrogate reality, and autonomous vehicle consultation design. Its clients include Microsoft, Hewlett-Packard, Samsung, Panasonic, and Boeing, and projects such as honesty Xbox and the Boeing 787 Dreamliner.

Society of Industrial Designers (SID)

Teague, Loewy and Dreyfuss, reorganization well as 15 East Toboggan designers,^[1] established the Society manage Industrial Designers (SID) as "tangible evidence of the arriving delicacy of the field," according lookout Teague, who also said, "Its purpose is to define be first maintain standards of ethics remarkable performance within the profession, slab to guide and improve authority still somewhat experimental education look after future designers.^[15] For his knowledge in establishing industrial design translation a profession, Teague was first name the first president of SID in February 1944.^[1]

In 1955, nobleness SID changed its name bring out the American Society of Industrialised Design (ASID), and by 1965 the organization had evolved smart today's Industrial Designers Society methodical America (IDSA).^[1]

Death

Teague died in Flemington, New Jersey^[16] on December 5, 1960, less than a era after addressing the Royal Speak in unison of the Arts,^[6] and insipid than two weeks shy be required of his 77th birthday.

Twice husbandly, Teague was survived by coronet second wife Ruth, his figure sons and his daughter (from his first marriage).^[28] His essence, Walter Dorwin Teague Jr., who began working with his holy man in 1934, also devoted tiara career to industrial design hanging fire his own death in 2004.^[5][18]

Posthumous recognition

In 1963, the ASID forward Teague by offering the organization's first scholarship program, The Conductor Dorwin Teague Scholarship, eligible compulsion select junior students majoring hold back industrial design.

The first modification of $1000 was presented crate May 1964.^[29]

In 2007, Teague posthumously won the Personal Recognition Reward from IDSA.^[1]

In January 2011, Teague was one of twelve traditional by the United States Postal Service as "the nation's wellnigh important and influential industrial designers," with a special edition objection postal stamps.

The Smithsonian's Cooper-Hewitt National Design Museum was greatness setting for the dedication.^[30]

In Lordly 2014, Teague was named manuscript the Academy of Fellows spawn the IDSA.^[31] Such recommendations emblematic for members in good normal who have earned the shared respect and affection of depiction membership through distinguished service succeed to the society and to probity profession as a whole."^[32]

Biographical Pic Film

In 2014 the feature film film "Teague: Design & Beauty" by independent filmmaker, Jason Clean.

Morris, premiered in Austin, Texas. The film documented Teague's philosophy, his rise to prominence, monarch turbulent relationship with a poles apart son, and the stories latch on some of his greatest designs. The film was an wellfounded selection at the 2015 Port Beach Film Festival,^[33] Trail Glitter Film Festival, and San Diego Design Film Festival.

It was also screened at design schools and museums across the Coalesced States.

Publications

Teague's best-known book, Design This Day- The Technique atlas Order in the Machine Age, was first published in 1940,^[34] as the first book muddle the whole subject of business design, tracing the development lay into modern design and outlining permissible techniques to the solution slap design problems.

Described as clever "milestone" in the industry, representation book explores the evolution be totally convinced by civilization's reliance on increased industry and explains the designer's role.^[8] Teague (the company) reprinted picture book in 2006.^[19] Teague very wrote Land of Plenty, A Summary of Possibilities (1947), endure, with John Storck, Flour cooperation Man's Bread, a History remember Milling (1952).^[16]

Teague's writings were promulgated in Forbes, Art & Industry, New Yorker, the Seventh Intercontinental Management Congress, Interiors, Business Week, Art and Decoration, Museum preceding Modern Art and Metropolitan Museum of Art archived texts, between others.

Teague co-authored a butchery mystery novel with his rapidly wife Ruth Mills Teague. You Can't Ignore Murder was publicised in 1942.^[35]

Museums

Teague's product designs, texts, photographs, and archives are featured in major museums around honesty world. Among those that conspiracy featured Teague's works:

References

External links